The Impact Roadmap™ was created for creative leaders who want clarity—not complexity—when it comes to measuring and sharing their impact. Inside, you’ll find frameworks and tools that help you connect the dots between your work and the change you’re creating—without the jargon or overwhelm.
What You'll Find Inside
This isn’t just about documenting impact — it’s about discovering what your work is already doing, and opening new doors because of it. With this Roadmap, you can expect to:
✅ Elevate Community Voice — center the experiences that give your work meaning
✅ Align Indicators with Mission —measure what reflects your organization’s purpose.
✅ Communicate Your Impact — share your story clearly with your community, partners, and potential funders
✅ Strengthen Capacity & Save Resources — streamline your evaluation process while deepening learning and reflection.
When you know what to measure and how to share it, you don’t just report on your work — you reframe the narrative around what impact truly looks like. It’s not about doing more. It’s about finding ideal words, frameworks, and confidence to tell your story with clarity and power.
If you’ve ever struggled to describe the real impact of your creative work—this guide was created for you.
Why It Matters
The Impact Roadmap™ helps you go beyond counting activities — and start capturing outcomes that funders, boards, and communities actually care about.
Because your impact isn’t just about numbers. It’s about what people see, feel, experience, and become because of your work. This isn’t just theory—it’s the roadmap that has helped McNeil Creative Enterprises’ clients describe their impact with authenticity and precision.
Be the first to get your copy — and access exclusive bonuses:
✅ First access when it launches
✅ Early-bird pricing $199 (save $51)
✅ Exclusive updates and behind-the-scenes previews
The Impact Roadmap launches this fall. The full investment will be $250, with early access available to waitlist members.